SUSTAINABLE DESIGN

I will study in Business School for the Creative Industries, and my major is fashion business & management, There are three examples of the sustainable development of the fashion designer.

First, I would like talk about the Stella McCartney，This is an independent designer brand. All the clothes she designed are made of recycled materials and natural viscose fiber. She introduced“Clevercare”. When people clean clothes, they can try to use drying method to avoid washing machine, after the clothes are stained, people can only wash the stained parts to save water and reduce energy consumption.

Secondly, I would like to introduce two other brands. Rrespectively Steph Gabriel and Marcus Wainwrigh，One of these two brands is to use recycled plastic garbage to make swimwear, and the other is to recycle denim and use it as an insulating material for construction.

These brands are sustainable design brands, not only the brand characteristics, but also environmental and socio-economic sustainability.